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Our team

Our goal is to help millions of people worldwide overcome their fear of flying. Our proven method incorporates videos, tools and tips from experienced airline pilots, hands-on activities, and a real-time in-flight chat with a pilot. All of our SimpliFly app features were developed from our in-person training program already taken by thousands of passengers.

Management Team


Alon Pereg
Founder & CEO

Based on his over 40 years in aviation as a former fighter pilot (A4, F16) in the Israeli Air Force and his experience as an airline captain (B737, B747, B787), he created the concept that has helped hundreds of people conquer their fear of flying.


Ellad Barkay
Co-Founder & CTO

A retired Air Force Lt.Col. and versatile programmer with deep experience in managing complex projects, processes and budgets.

gil taran

VP of Strategic Partnerships

Multilingual 8-figure international sales leader who has won 150MM$ in contracts; currently the CEO of funded AI proptech startup.

Scientific Advisory

on amir

On Amir
Professor of marketing

University of California, San Diego – Rady School of Management.
Chief Behavioral Science Officer at Fiverr.
Wolfe Family Presidential Endowed Chair in Life Sciences Innovation and Entrepreneurship at University of California

eran chajut

Eran Chajut
Professor of psychology

Department of Education and Psychology at the Israel Open University. currently a visiting professor at Duke University. 

ran hassin

Ran Hassin
Professor of psychology

Department of Psychology at the Hebrew University, member of Federmann Center for the Study of Rationality, Young National Academy of Science forum, associate editor of the Journal of Experimental Psychology.Fulbright & Russell Sage scholar.

Business Advisors

adi ofir

Adi Ofir
Business Development Advisor

Experienced airline captain, former chief pilot and aircrew training manager with degrees in computational biology and cognitive sciences. 

bar pereg

Bar Pereg
GTM Advisor

A growth strategy expert with over 10 years of experience working with startup leaders and fortune 500 company executives

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