Our team
Our goal is to help millions of people worldwide overcome their fear of flying. Our proven method incorporates videos, tools and tips from experienced airline pilots, hands-on activities, and a real-time in-flight chat with a pilot. All of our SimpliFly app features were developed from our in-person training program already taken by thousands of passengers.
Management Team
Ellad Barkay
Co-Founder & CTO
A retired Air Force Lt.Col. and versatile programmer with deep experience in managing complex projects, processes, and budgets.
Dalit Rozen
CMO
Innovative Industrial Engineer (M.Sc) with extensive experience in diverse marketing roles, leveraging data and creativity to build strong brands and drive digital growth.
Alon Pereg
Founder & CEO
Based on his over 40 years in aviation as a former fighter pilot (A4, F16) in the Israeli Air Force and his experience as an airline captain (B737, B747, B787), he created the concept that has helped hundreds of people conquer their fear of flying.
Gil Taran
VP of Strategic Partnerships
A multilingual 8-figure international sales leader who has won 150MM$ in contracts; currently the CEO of a funded AI prop-tech startup.
Scientific Advisory
On Amir
Professor of marketing
University of California, San Diego – Rady School of Management.
Chief Behavioral Science Officer at Fiverr.
Wolfe Family Presidential Endowed Chair in Life Sciences Innovation and Entrepreneurship at the University of California
Ran Hassin
Professor of psychology
Department of Psychology at the Hebrew University, member of Federmann Center for the Study of Rationality, Young National Academy of Science forum, associate editor of the Journal of Experimental Psychology.Fulbright & Russell Sage scholar.
Eran Chajut
Professor of psychology
Department of Education and Psychology at the Israel Open University. currently a visiting professor at Duke University.
Business Advisors
Adi Ofir
Business Development Advisor
Experienced airline captain, former chief pilot, and aircrew training manager with degrees in computational biology and cognitive sciences.
Bar Pereg
GTM Advisor
A growth strategy expert with over 10 years of experience working with startup leaders and Fortune 500 company executives
Ellad Barkay
Co-Founder & CTO
A retired Air Force Lt.Col. and versatile programmer with deep experience in managing complex projects, processes, and budgets.
Alon Pereg
Founder & CEO
Based on his over 40 years in aviation as a former fighter pilot (A4, F16) in the Israeli Air Force and his experience as an airline captain (B737, B747, B787), he created the concept that has helped hundreds of people conquer their fear of flying.
Gil Taran
VP of Strategic Partnerships
A multilingual 8-figure international sales leader who has won 150MM$ in contracts; currently the CEO of a funded AI prop-tech startup.
Dalit Rozen
CMO
Innovative Industrial Engineer (M.Sc) with extensive experience in diverse marketing roles, leveraging data and creativity to build strong brands and drive digital growth.
Scientific Advisory
Ran Hassin
Professor of psychology
Department of Psychology at the Hebrew University, member of Federmann Center for the Study of Rationality, Young National Academy of Science forum, associate editor of the Journal of Experimental Psychology.Fulbright & Russell Sage scholar.
On Amir
Professor of marketing
University of California, San Diego – Rady School of Management.
Chief Behavioral Science Officer at Fiverr.
Wolfe Family Presidential Endowed Chair in Life Sciences Innovation and Entrepreneurship at the University of California
Eran Chajut
Professor of psychology
Department of Education and Psychology at the Israel Open University. currently a visiting professor at Duke University.
Business Advisors
Adi Ofir
Business Development Advisor
Experienced airline captain, former chief pilot and aircrew training manager with degrees in computational biology and cognitive sciences.
Bar Pereg
GTM Advisor
A growth strategy expert with over 10 years of experience working with startup leaders and fortune 500 company executives